Welcome to the portfolio of Sydney based Graphic Designer Daniel Brown
Amber Technology Showcase
The following visual identity was developed in response to the brief: to convey both residential and commercial installation relevance in the promotion of brands and products in the Amber Showcase.
The branding revolves around a universal way-finding/help desk symbol. Using this I was able to communicate that the showcase is on tour and here to offer solutions for the customers benefit. By being non-brand/solution specific I was also able to remove the assumptions of our customer (that this show isn’t relevant to their business) and increase the target market to cover both commercial and residential customers.
The design is also be reusable for other shows, events and across other business units, extending the life of the assets created.
The visual identity included graphics for; Logo, pull up banners, EDM campaign, email signature, web banners; social media, price tickets, digital signage...